HIE-YA ("we", "us", "our") operates Parent & Family Assistant (the website and any store app built from it). This page explains what we collect, how we use it, how ads work for mixed-age users in Israel, and how to contact us.
01 Information we collect
- Account data: email, first name, last name, password (hashed by Firebase Authentication) or Google Sign-In identifiers
- Family/school content you create: spaces, members, activities, calendars, reminders
- Age band (under 13 / 13–17 / 18+) — used only to choose age-appropriate ads and to avoid profiling minors
- Device and notification data: language preference, push tokens if you enable notifications
- Technical logs needed to run the service (for example request errors)
02 How we use information
- Provide the service: log-in, spaces, calendars, reminders, and support
- Send push or email notifications you opted into
- Show ads: personalized ads only for users marked 18+; non-personalized / child or teen treatment for younger users
- Security, abuse prevention, and legal compliance (including Israel's Protection of Privacy Law, Amendment 13)
03 Children and minors (Israel)
Parent & Family Assistant is used by mixed audiences, including children under 13 together with parents. We show a one-time age screen. We do not use minors' data for behavioral ad profiling. Users under 13 receive child-directed (non-personalized) ads; users 13–17 receive teen-restricted ads. Parents/guardians should complete the age screen for accounts used by children. This policy is written for users in Israel; we are not targeting COPPA (US) or GDPR (EU) audiences, but Google ad tags still apply worldwide.
04 Third-party services
- Firebase (Google) — authentication, Firestore database, Cloud Messaging
- AWS — API hosting (Lambda / API Gateway)
- Google AdSense — website ads only after the site is approved and age/privacy safeguards are enabled
- Google AdMob — native ads in the store app, with child/teen/adult treatment
- Google advertising services may process device and advertising identifiers, IP addresses, browser information, and interactions needed to deliver, measure, secure, and limit ads
Google Privacy Policy · How Google uses information from partner sites and apps · AWS Privacy
05 Cookies and ads on the website
The website uses necessary storage for login and language. If website advertising is enabled, Google and its partners may place and read cookies on your browser, use web beacons, and process your IP address or other identifiers to serve, limit, secure, and measure ads. Where consent is legally required, advertising storage is not enabled before that consent. Native store-app ads use Google's mobile SDK rather than website cookies.
06 Storage, retention, deletion
Account and family data are stored in Firebase (Google Cloud) and processed by our API. Data is kept while the account exists. You can delete your account yourself at any time: open your profile, choose "Delete account", and type DELETE to confirm. This immediately removes your profile and sign-in credentials and takes you out of every space you belong to; activities you created inside a space remain with that space. You can also email moshe.hatab.projects@gmail.com to review, correct, or delete your account. We aim to complete deletion within 30 days where technically feasible (backups may lag).
07 Changes
We may update this policy. The date at the top will change when we do.
08 Contact
Questions about this policy: